Segmentation analysis for industrial markets

European Journal of Marketing 2002 / 02 Vol. 36; Iss. 1/2

Segmentation analysis for industrial markets

Dibb, Sally, Wensley, Robin
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Volume:
36
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560210412773
Date:
February, 2002
File:
PDF, 146 KB
english, 2002
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