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How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas, Sievert, Jens, Jacob, FrankVolume:
20
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2013.797758
Date:
March, 2014
File:
PDF, 237 KB
english, 2014