New service development: a review of the literature and...

New service development: a review of the literature and annotated bibliography

Johne, Axel, Storey, Chris
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Volume:
32
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569810204526
Date:
April, 1998
File:
PDF, 512 KB
english, 1998
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