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Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage
Ahlert, D., Huang, Ying, Huddleston, PatriciaVolume:
37
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590550910999389
Date:
October, 2009
File:
PDF, 110 KB
english, 2009