Traditional and IS-Enabled Customer Acquisition on the...

Management Science 2012 / 04 Vol. 58; Iss. 4

Traditional and IS-Enabled Customer Acquisition on the Internet

Choi, Jeonghye, Bell, David R., Lodish, Leonard M.
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Volume:
58
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.1110.1447
Date:
April, 2012
File:
PDF, 4.00 MB
english, 2012
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