Consumer personality and the acceptance of product design

Consumer personality and the acceptance of product design

Cees J.P.M. de Bont, Jan P.L. Schoormans, Marianne T.T. Wessel
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Volume:
13
Year:
1992
Language:
english
Pages:
9
DOI:
10.1016/0142-694x(92)90286-j
File:
PDF, 1.09 MB
english, 1992
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