Higher quality or lower price? How value-increasing...

Journal of Business Research 2014 / 10 Vol. 67; Iss. 10

Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value

Yoon, Sukki, Oh, Sangdo, Song, Sujin, Kim, Kyungok K., Kim, Yeonshin
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Volume:
67
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2014.04.017
Date:
October, 2014
File:
PDF, 504 KB
english, 2014
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