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Categories shape preferences: A model of taste heterogeneity arising from categorization of alternatives
Swait, Joffre, Brigden, Neil, Johnson, Richard D.Volume:
13
Language:
english
Journal:
Journal of Choice Modelling
DOI:
10.1016/j.jocm.2014.05.003
Date:
December, 2014
File:
PDF, 1.20 MB
english, 2014