ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN...

ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN TELEVISIÓN: TELEPROMOCIÓN VERSUS SPOT*

Martin Santana, Josefa D., Lara, Eva M. Reinares, Lara, Pedro J. Reinares
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Volume:
16
Journal:
Revista Española de Investigación en Marketing ESIC
DOI:
10.1016/S1138-1442(14)60014-0
Date:
September, 2012
File:
PDF, 1.08 MB
2012
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