Focus Group Method an Aid to Explore Brand Experience and Contextual Factors
Nadzri, Wan Nadiah Mohd, Musa, RosidahVolume:
130
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2014.04.051
Date:
May, 2014
File:
PDF, 240 KB
english, 2014