CREDIBILIDAD CORPORATIVA EN CADENAS TELEVISIVAS:...

Revista Española de Investigación en Marketing ESIC 2013 / 03 Vol. 17; Iss. 1

CREDIBILIDAD CORPORATIVA EN CADENAS TELEVISIVAS: ANTECEDENTES Y EFECTOS

Vila López, Natalia, Boluda, Inés Küster, Bigné, Enrique
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Volume:
17
Journal:
Revista Española de Investigación en Marketing ESIC
DOI:
10.1016/S1138-1442(14)60019-X
Date:
March, 2013
File:
PDF, 547 KB
2013
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