What You Don't Know About...

Marketing Science 1999 / 02 Vol. 18; Iss. 1

What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions

Rust, Roland T., Inman, J. Jeffrey, Jia, Jianmin, Zahorik, Anthony
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Volume:
18
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.18.1.77
Date:
February, 1999
File:
PDF, 146 KB
english, 1999
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