The effect of pretest method on error detection rates

The effect of pretest method on error detection rates

Reynolds, Nina, Diamantopoulos, Adamantios
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Volume:
32
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569810216091
Date:
June, 1998
File:
PDF, 144 KB
english, 1998
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