Exploring consumers' product‐specific colour meanings

Qualitative Market Research / An International Journal 2010 / 06 Vol. 13; Iss. 3

Exploring consumers' product‐specific colour meanings

Kauppinen‐Räisänen, Hannele, Luomala, Harri T.
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Volume:
13
Language:
english
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/13522751011053644
Date:
June, 2010
File:
PDF, 251 KB
english, 2010
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