Interpreting Interactions: Raw Means or Residual Means?

Interpreting Interactions: Raw Means or Residual Means?

William T. Ross, Jr. and Elizabeth H. Creyer
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Volume:
20
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489279
Date:
September, 1993
File:
PDF, 316 KB
english, 1993
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