Advertising Effectiveness and Accounting Policy

The Accounting Review 1975 / 10 Vol. 50; Iss. 4

Advertising Effectiveness and Accounting Policy

A. Rashad Abdel-Khalik
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Volume:
50
Language:
english
Journal:
The Accounting Review
DOI:
10.2307/245232
Date:
October, 1975
File:
PDF, 1.82 MB
english, 1975
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