A Note on the Relationship of Actual and Predicted Sales...

A Note on the Relationship of Actual and Predicted Sales and Profits in New-Product Introductions

Donald S. Tull and Herbert C. Rutemiller
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Volume:
41
Language:
english
Journal:
The Journal of Business
DOI:
10.2307/2351697
Date:
July, 1968
File:
PDF, 398 KB
english, 1968
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