Promotional Decision Making: Practice and Theory.by Patrick...

The Journal of Business 1965 / 10 Vol. 38; Iss. 4

Promotional Decision Making: Practice and Theory.by Patrick J. Robinson; David J. Luck

Review by: Harper W. Boyd, Jr.
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Volume:
38
Language:
english
Journal:
The Journal of Business
DOI:
10.2307/2351725
Date:
October, 1965
File:
PDF, 515 KB
english, 1965
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