Generalizing the NBD Model for Customer Purchases: What Are...

Journal of Business and Economic Statistics 1988 / 04 Vol. 6; Iss. 2

Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?

Donald G. Morrison and David C. Schmittlein
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Volume:
6
Language:
english
Journal:
Journal of Business & Economic Statistics
DOI:
10.2307/1391551
Date:
April, 1988
File:
PDF, 524 KB
english, 1988
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