![](/img/cover-not-exists.png)
[Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?]: Reply
Donald G. Morrison and David C. SchmittleinVolume:
6
Language:
english
Journal:
Journal of Business & Economic Statistics
DOI:
10.2307/1391554
Date:
April, 1988
File:
PDF, 114 KB
english, 1988