Estimating Coke's and Pepsi's Price and Advertising...

Journal of Business and Economic Statistics 2000 / 10 Vol. 18; Iss. 4

Estimating Coke's and Pepsi's Price and Advertising Strategies

Amos Golan, Larry S. Karp and Jeffrey M. Perloff
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Volume:
18
Language:
english
Journal:
Journal of Business & Economic Statistics
DOI:
10.2307/1392222
Date:
October, 2000
File:
PDF, 454 KB
english, 2000
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