Package Graphics and Consumer Product Beliefs

Journal of Business and Psychology 2001 / 03 Vol. 15; Iss. 3

Package Graphics and Consumer Product Beliefs

Paula Fitzgerald Bone and Karen Russo France
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Volume:
15
Language:
english
Journal:
Journal of Business and Psychology
DOI:
10.2307/25092735
Date:
March, 2001
File:
PDF, 2.66 MB
english, 2001
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