The Effect of Terminologies on Attitudes toward Advertisements and Brands: Consumer Product Knowledge as a Moderator
Shih-Chieh Chuang, Chia-Ching Tsai, Yin-Hui Cheng and Ya-Chung SunVolume:
24
Language:
english
Journal:
Journal of Business and Psychology
DOI:
10.2307/27753928
Date:
December, 2009
File:
PDF, 1007 KB
english, 2009