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Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength
Marie Hélène De Cannière, Patrick De Pelsmacker and Maggie GeuensVolume:
25
Language:
english
Journal:
Journal of Business and Psychology
DOI:
10.2307/40605747
Date:
March, 2010
File:
PDF, 1.82 MB
english, 2010