An Empirical Examination of Three Machiavellian Concepts: Advertisers vs. the General Public
John Fraedrich, O. C. Ferrell and William PrideVolume:
8
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.2307/25071956
Date:
September, 1989
File:
PDF, 1.39 MB
english, 1989