The American Association of Advertising Agencies (4As)...

The American Association of Advertising Agencies (4As) Standards of Practice: How Far Does This Professional Association's Code of Ethics' Influence Reach?

Jeanne D. Maes, Arthur Jeffery and Tommy V. Smith
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Volume:
17
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.2307/25073946
Date:
August, 1998
File:
PDF, 1018 KB
english, 1998
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