Creating the Customer: The Influence of Advertising on...

Journal of Business Ethics 2003 / 04 Vol. 42; Iss. 1

Creating the Customer: The Influence of Advertising on Consumer Market Segments: Evidence and Ethics

Agnes Nairn and Pierre Berthon
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Volume:
42
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.2307/25074946
Date:
April, 2003
File:
PDF, 2.87 MB
english, 2003
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