The Development of Advertising Appropriation Policy

Journal of Business of the University of Chicago 1950 / 07 Vol. 23; Iss. 3

The Development of Advertising Appropriation Policy

Roy W. Jastram
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Volume:
23
Language:
english
Journal:
The Journal of Business of the University of Chicago
DOI:
10.2307/2350020
Date:
July, 1950
File:
PDF, 369 KB
english, 1950
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