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The Future of Competition: Co-Creating Unique Value with Customersby C. K. Prahalad; Venkat Ramaswamy
Review by: Neal M. AshkanasyVolume:
18
Language:
english
Journal:
The Academy of Management Executive (1993-2005)
DOI:
10.2307/4166079
Date:
May, 2004
File:
PDF, 689 KB
english, 2004