Application du modèle de comportement du consommateur «...

Application du modèle de comportement du consommateur « Defender »

JOHN R. HAUSER and STEVEN P. GASKIN
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Volume:
1
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40588627
Date:
April, 1986
File:
PDF, 2.39 MB
1986
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