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Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization
Douglas M. Stayman and Frank R. KardesVolume:
1
Year:
1992
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480361
File:
PDF, 369 KB
english, 1992