Consumer Learning: Advertising and the Ambiguity of Product...

Consumer Learning: Advertising and the Ambiguity of Product Experience

Stephen J. Hoch and Young-Won Ha
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Volume:
13
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489228
Date:
September, 1986
File:
PDF, 461 KB
english, 1986
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