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Challenges and Solutions for International Marketing Management || Consumer Ethnocentrism and Lifestyle Orientations in an Emerging Market Economy
Erdener Kaynak and Ali KaraVolume:
38
Year:
1998
Language:
english
Journal:
MIR: Management International Review
DOI:
10.2307/40228473
File:
PDF, 1.47 MB
english, 1998