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Cognitive styles and personal involvement of market initiators for ‘healthy’ food brands: Implications for adoption theory
Gordon R. Foxall, Seema BhateVolume:
14
Year:
1993
Language:
english
Pages:
24
DOI:
10.1016/0167-4870(93)90039-n
File:
PDF, 1.57 MB
english, 1993