Is A Better than B? How Affect Influences the Marketing and...

Financial Analysts Journal 2010 / 11-12 Vol. 66; Iss. 6

Is A Better than B? How Affect Influences the Marketing and Pricing of Financial Securities

James Ang, Ansley Chua and Danling Jiang
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Volume:
66
Language:
english
Journal:
Financial Analysts Journal
DOI:
10.2307/23031958
Date:
November, 2010
File:
PDF, 1.74 MB
english, 2010
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