The Mediated Influence of a Traceability Label on...

Journal of Business Ethics 2014 / 10 Vol. 124; Iss. 2

The Mediated Influence of a Traceability Label on Consumer’s Willingness to Buy the Labelled Product

Bradu, Cosmina, Orquin, Jacob L., Thøgersen, John
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Volume:
124
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-013-1872-2
Date:
October, 2014
File:
PDF, 382 KB
english, 2014
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