Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product
Sénéchal, Sylvain, Georges, Laurent, Pernin, Jean LouisVolume:
124
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-013-1875-z
Date:
October, 2014
File:
PDF, 458 KB
english, 2014