Is it fun or exercise? The framing of physical activity...

Marketing Letters 2015 / 12 Vol. 26; Iss. 4

Is it fun or exercise? The framing of physical activity biases subsequent snacking

Werle, Carolina O. C., Wansink, Brian, Payne, Collin R.
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Volume:
26
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-014-9301-6
Date:
December, 2015
File:
PDF, 210 KB
english, 2015
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