Advancing research on loyalty programs: a future research...

Marketing Letters 2015 / 6 Vol. 26; Iss. 2

Advancing research on loyalty programs: a future research agenda

Breugelmans, Els, Bijmolt, Tammo H. A., Zhang, Jie, Basso, Leonardo J., Dorotic, Matilda, Kopalle, Praveen, Minnema, Alec, Mijnlieff, Willem Jan, Wünderlich, Nancy V.
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Volume:
26
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-014-9311-4
Date:
June, 2015
File:
PDF, 226 KB
english, 2015
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