Online ads and offline sales: measuring the effect of...

Quantitative Marketing and Economics 2014 / 09 Vol. 12; Iss. 3

Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!

Lewis, Randall A., Reiley, David H.
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Volume:
12
Language:
english
Journal:
Quantitative Marketing and Economics
DOI:
10.1007/s11129-014-9146-6
Date:
September, 2014
File:
PDF, 1.22 MB
english, 2014
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