The financial contribution of customer-oriented marketing...

Journal of the Academy of Marketing Science 2014 / 07 Vol. 42; Iss. 4

The financial contribution of customer-oriented marketing capability

Angulo-Ruiz, Fernando, Donthu, Naveen, Prior, Diego, Rialp, Josep
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Volume:
42
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-013-0353-6
Date:
July, 2014
File:
PDF, 681 KB
english, 2014
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