Reaching the breaking point: a dynamic process theory of...

Journal of the Academy of Marketing Science 2015 / 3 Vol. 43; Iss. 2

Reaching the breaking point: a dynamic process theory of business-to-business customer defection

Hollmann, Thomas, Jarvis, Cheryl Burke, Bitner, Mary Jo
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Volume:
43
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-014-0385-6
Date:
March, 2015
File:
PDF, 744 KB
english, 2015
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