Social Media Guidelines: Aspekte der Realisierung

Marketing Review St. Gallen 2013 / 11 Vol. 30; Iss. 5

Social Media Guidelines: Aspekte der Realisierung

Rauschnabel, Philipp A., Mrkwicka, Kirsten, Koch, Verena, Ivens, Björn S.
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Volume:
30
Language:
german
Journal:
Marketing Review St. Gallen
DOI:
10.1365/s11621-013-0276-0
Date:
November, 2013
File:
PDF, 654 KB
german, 2013
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