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The relevance of consumer—brand identification in the team sport industry
Stokburger-Sauer, Nicola E., Teichmann, KarinVolume:
31
Language:
english
Journal:
Marketing Review St. Gallen
DOI:
10.1365/s11621-014-0337-z
Date:
February, 2014
File:
PDF, 897 KB
english, 2014