The effects of country and gender differences on consumer...

Asia Pacific Journal of Marketing and Logistics 2011 / 11 Vol. 23; Iss. 5

The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high‐tech product market

Kim, Wooyang, Di Benedetto, C. Anthony, Lancioni, Richard A.
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Volume:
23
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555851111183101
Date:
November, 2011
File:
PDF, 362 KB
english, 2011
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