The Digitization of Word of Mouth: Promise and Challenges...

Management Science 2003 / 10 Vol. 49; Iss. 10

The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

Dellarocas, Chrysanthos
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Volume:
49
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.49.10.1407.17308
Date:
October, 2003
File:
PDF, 258 KB
english, 2003
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