The influence of retailing-mix levers on private label...

Journal of Retailing and Consumer Services 2013 / 11 Vol. 20; Iss. 6

The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market

Fornari, Edoardo, Fornari, Daniele, Grandi, Sebastiano, Menegatti, Mario
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Volume:
20
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2013.07.004
Date:
November, 2013
File:
PDF, 317 KB
english, 2013
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