Consumer preferences and marketing strategies for “green...

International Journal of Bank Marketing 2004 / 06 Vol. 22; Iss. 4

Consumer preferences and marketing strategies for “green shares”

Getzner, Michael, Grabner‐Kräuter, Sonja
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Volume:
22
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320410542545
Date:
June, 2004
File:
PDF, 115 KB
english, 2004
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