The impact of national brand introductions on...

International Journal of Research in Marketing 2013 / 12 Vol. 30; Iss. 4

The impact of national brand introductions on hard-discounter image and share-of-wallet

Lourenço, Carlos J.S., Gijsbrechts, Els
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Volume:
30
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2013.04.005
Date:
December, 2013
File:
PDF, 719 KB
english, 2013
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