On the use of structural equation modeling in marketing...

Asia Pacific Journal of Marketing and Logistics 2014 / 04 Vol. 26; Iss. 2

On the use of structural equation modeling in marketing image research

Koubaa, Yamen, Srarfi Tabbane, Rym, Chaabouni Jallouli, Rim
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Volume:
26
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-10-2013-0113
Date:
April, 2014
File:
PDF, 296 KB
english, 2014
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